SmartPark – City of Portland, OR

In 1993 the City of Portland launched a unique approach in Public Parking: branding its six downtown garages with a new name – SmartPark. In 2006, PICTOFORM was called in to redesign the brand identity and to design and implement a comprehensive overhaul.


Services Provided:

Brand Identity Re-Design;

Graphics & Signage Standards;

Survey of 6 facilities and the preparation of comprehensive Sign Location Plans, Constructive Documentation & Artwork for manufacturing, Interior Paint Plans & Specifications;

Sign Manufacturing and Installation;

Coordination of interior painting contractors (color coded levels, feature walls, elevator lobby and stairwell areas);

Coordination of the integration of digital message centers that display Available Spaces into new exterior signs.