A first! The City of Seattle has branded their on-street parking operations. As a consultant to Kimley-Horn and Associates PICTOFORM was charged with the task of making on-street parking more user-friendly. The brand identity of “SeaPark” was created along with signage and graphics that assist the parking patron more clearly (and quickly) understand the use of on-street parking spaces. Signs and clever icons help to identify Best Value block faces and marketing materials developed to spread the good news.